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‘Luxury,’ the term in Indian Real Estate, has evolved from a brand’s offering to measuring a customer’s experience. Today luxury signifies exclusiveness and quality in lifestyle. Over time, luxury and exclusivity have become synonymous. The trend is now shifting from loud and extravagant displays of luxury to amenities that enrich one’s lifestyle, more often termed practical luxury. International exposure to design and development in real estate projects has also played an essential role in the expectations of unique amenities. As a result, current home buyers are looking for practical luxury to enhance their lifestyle. Homes with features like sea-facing balconies with expansive views, recreational spaces, and a gymnasium are now an expected offering for most luxury apartments in south Mumbai. Most south Mumbai homes have these features as a part of their amenities. But a well-designed home that offers these tends to attract customers willing to stretch their budget for a luxurious experience. The other features that have been an attraction to most buyers are homes designed with biophilic design principles. Biophilic design is a concept used within the building industry to increase occupant connectivity to the natural environment through direct nature, indirect nature, space and place conditions.
Indian real estate has now steered towards biophilic design principles for integrating elements of nature, such as ample sunlight and ventilation to create a harmonious environment that promotes well-being. The term ‘practical luxury’ is integral to its surrounding environment. Using natural elements like wood, organic shapes, and features like a residential rooftop garden, green walls, large windows, polished to rough contrast in stones, aesthetic panels, glass facades etc. The edifice itself builds an innate connection to the natural surroundings. Some flats in Worli, such as the residential project – Vraj Tiara, have a rooftop garden, sky lounge, and open spaces. The apartments have sea-facing balconies and large French windows that give ample natural light and ventilation in every home. The benefits of biophilic design Biophilic designs help promote a sense of well-being and act as a stimulus to cognitive function and physical and psychological well-being. To sum it all With property investments toward innovation and experiential living, real estate projects now cater to a customer-centric approach that makes them novel and appealing to home buyers.
1 Comment
Thank you very much for sharing, I learned a lot from your article. Very cool. Thanks.